How to Increase Club Room Free Essay Example, 2000 words

With regards to increasing sales, one of the first priorities should be to increase Club Room capacity, either by better use of the existing space; or by refurbishing one of the function rooms to use as a second Club Dining Room. However, possibly the best option, given that the Downs Carvery is taking less than half of the revenue of the Club Room, is to switch these two rooms around. This would give a Club Room with a capacity of 160, potentially doubling takings from Club Dining. Whilst the Carvery would be reduced to a capacity of 70, it should still be able to accommodate its patrons, as its prices are just over half that of the Club Room, but its food takings are less than half, indicating that it has fewer patrons than the Club Room. There are two potential hindrances to this plan. Firstly, the d cor may be very different in both of these rooms, and so it may not be straightforward to switch them around and may require refurbishment. Secondly, the distribution of visits to th e Carvey may not be even. We will write a custom essay sample on How to Increase Club Room or any topic specifically for you Only $17.96 $11.86/page However, excessive price rises could harm the reputation of the new club owners, and lead to a member s backlash. Cutting costs is another potential option for increasing profitability however, in the short term, this would need to be done either by sourcing cheaper food and liquor or by reducing wages. Better sourcing tends to take time to implement, hence this would likely only have a minimal impact on the current year.